Weight Watchers Is Changing Its Name to WW

Weight Watchers has announced a total rebrand, shifting focus from weight loss to overall health and wellbeing.

Weight Watchers has been the weight loss plan of choice for the states (and our moms, too) since 1963. It has always adjusted to make good for you eating relevant and attainable, like when the company launched its flexible Freestyle plan in 2017. Weight Watchers is at present "going across weight to wellness for everybody" and has completely rebranded to become WW.

WW's slogan is now "Wellness that Works," and we're all super excited for that!

Why the Change to WW?

"We are condign the world'due south partner in health," says Mindy Grossman, the company's President and CEO. To help its members reach any wellness goal—like losing weight, choosing healthy nutrient, developing a positive mindset or all of the above—WW wants to deliver science-based solutions that only piece of work for people.

"This is just the offset of our journey to become the world's partner in health, and I am inspired by the potential for our impact," Grossman adds.

In addition to the rebrand, WW is rolling out another changes besides, including:

  • WellnessWins, a program that rewards members for everyday behaviors that build good for you habits
  • A partnership with the meditation app Headspace to create for custom WW content
  • Voice integration with Google and Amazon home devices
  • Connect Groups that will assist members build customs with other members who share a mutual experience, similar being gluten-free, having similar interests or existence at the same life stage (e.g., college students, new moms, brides/grooms, 20-somethings)

Psst… Here's the best way to succeed on WW.

What Does Oprah Have to Say?

"As Weight Watchers becomes WW, I believe we volition continue to inspire people not only to eat well, but to move more than, connect with others and continue to experience the joys of a salubrious life," says Oprah Winfrey, who serves on the lath and as an ambassador—and loves to eat these foods.

The signs are staring to go up. Look for all the WW changes to roll out by December.

Our Best WW-Friendly Recipes

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Source: https://www.tasteofhome.com/article/weight-watchers-name-change/

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